Archive for Uncategorized’ Category

How to Dress for a Business Meeting. Yes, Seriously. (Infographic)
Oct

26

2014

How to Dress for a Business Meeting. Yes, Seriously. (Infographic)

By: Kim Lachance Shandrow Note to business people everywhere, even you casual Californians: Don’t show up for a business meeting in flip-flops, shorts and a hoodie. Like, ever, man. Suit up and dress like the professional you are or aim to be. Because, as the tried-and-true adage goes, you never get a second chance to make a first impression. Bringing your A-game — and prepping your…

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10 MARKETING LESSONS FROM MAD MEN, THE TV SHOW
Oct

14

2014

10 MARKETING LESSONS FROM MAD MEN, THE TV SHOW

This is what it takes to succeed in advertising in Madison Avenue: 1. All work and no play makes Jack a dull boy (this could have come from Kubrick’s The Shining as well). 2. Clients need to be wined and dined to the point of stupor to close a deal. 3. As an employee – especially a secretary – you will get in trouble resisting…

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3 reasons why brands should embrace the selfie
Sep

15

2014

3 reasons why brands should embrace the selfie

People across the world are obsessed about taking photos of themselves. No matter if you love, or hate this trend, it’s hard to get past a day without consuming, or taking a selfie. It has given brands the opportunity to better engage digital users and fast viral branded content with lower ad budget, or in some cases, none. See how Samsung has bagged a hefty…

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Malaysian Airlines under fire for new controversy ad
Sep

7

2014

Malaysian Airlines under fire for new controversy ad

By: Sidney Morning Herald Uhm! I think there was a misconception. People saw the advert in another light. But that’s why experts are paid for marketing, so they can research very well before coming up with a particular strategy.   Malaysia Airlines has provoked a storm of controversy by asking customers to list their ultimate wish list. The airline, which lost two planes this year in disasters that claimed 537 lives, committed the marketing gaffe when it launched a “My…

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Nigeria – Global Football Marketing
Jun

22

2014

Nigeria – Global Football Marketing

Nigeria travel to Brazil as reigning African champions with a promising chance of making the last 16. Known as the “Super Eagles”, the squad does have excellent pace and all-round dynamism that should they fulfil their potential could see them achieving quick transition from defence to attack, catching opponents off guard. Nigeria will be hoping they can translate this potential into the types of performances…

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3 Important Elements Of Business Startup Plans
Jun

8

2014

3 Important Elements Of Business Startup Plans

0 You have a great platform, a business or a product and you want to go into business. It is always an exciting thing to start a business from scratch and build it to an empire but the journey is fraught of anxiety, stress and a lot of other hurdles. Have you written the business plan, if not then you want to build a complicated…

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Small advertising budgets do not always equal small market cut-through
May

26

2014

Small advertising budgets do not always equal small market cut-through

A budget airline in the Philippines has recently shown that advertising doesn’t always require big bucks to see a big return on investment. Sometimes, all that’s needed is a simple idea, executed with intelligence. It’s currently Monsoon season in Hong Kong, a time that produces only 100 hours of sunshine a month and huge rainfalls. Or, as Ogilvy & Mathers and Cebu Pacific Airlines saw…

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Research Lab to the Marketplace — Raising More than $6 Million in the Process
May

25

2014

Research Lab to the Marketplace — Raising More than $6 Million in the Process

A free online course “Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies“ taught by Professor Michael Goldberg of Case Western Reserve University launched through Coursera in April, using Cleveland as a funding case study. Come back to Entrepreneur.com as we feature additional interviews with experts and instructors connected to the six-week course. For more in the series, check out Think Like Cleveland. Most entrepreneurs start with an idea and build their…

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Apr

9

2014

Ever since we have had a notion of the existence of brands (7000 BC in Mesopotamia), the aim has been and remains the same: to express singularities which consistently distinguish my offering of products and services. Back in ancient times experiences were 360°: with fewer people, who were more local, structured in time.In all cases, though, the intention was to generate experiences that would have…

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Customer-Obsessed Marketing Is Your Next Competitive Edge
Apr

9

2014

Customer-Obsessed Marketing Is Your Next Competitive Edge

By:Mark V. HurdMarketing executives are leading the charge to convince their organizations of the inherent danger in today’s highly digitized buyer-seller relationship. And they’re doing that by proving that “your customers are only one click away from your competitors” is more than just a clever phrase —it’s the difference between being a market leader and going out of business. The good news is that as marketing…

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