Archive for News’ Category

HOW GOPRO IS TRANSFORMING ADVERTISING AS WE KNOW IT
Jul

7

2014

HOW GOPRO IS TRANSFORMING ADVERTISING AS WE KNOW IT

GoPro’s rising stock prices after its initial public offering (IPO) last week just go to show how powerful and versatile user-generated content can be. Some people still think of user-generated content as shaky videos or filtered photos, only good for sharing with family or friends on social media. But that is an outdated concept, and one which GoPro would dispel. Many media platforms are proving…

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Agile Management Lessons from Soccer’s Most Innovative Dynasty
Jul

6

2014

Agile Management Lessons from Soccer’s Most Innovative Dynasty

How one of the most dominant soccer dynasties in history laid the agile blueprint for how you should build and manage your team. In the history of soccer, there have been few teams as remarkably innovative and as relentlessly productive as the Dutch club Ajax in the late ’60s and early ’70s, and, subsequently, the Netherlands World Cup national team of 1974. On the field,…

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Facebook may finally have found a way to make money from poor people
Jul

4

2014

Facebook may finally have found a way to make money from poor people

After the United States, the market with the most Facebook users is India. Yet India contributed less than a quarter of 1 percent of Facebook’s global revenue in the year to March 31, 2013. This week, Facebook’s operations boss Sheryl Sandberg is in India talking to companies, the press, and government officials in an effort to drum up some business. And back in Silicon Valley, Facebook’s engineers are unveiling an ad innovation that they…

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15 Ridiculously Sexist Vintage Tobacco Ads
Jul

4

2014

15 Ridiculously Sexist Vintage Tobacco Ads

1. I feel like there might be a double entendre here? Via tobacco.stanford.edu 2. Remember guys, a bookstackers’ most important role is to be eye candy and not to, you know, do her actual job. Via tobacco.stanford.edu 3. Apparently female marine biologists had veryrelaxed dress codes in the 1960s. Via tobacco.stanford.edu 4. Wait, so one of these girls will sleep with me if I vote for them? Via tobacco.stanford.edu 5. Women, aren’t you tired of…

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How to Put Ads on Your Website – Great Advertising Tips for Making Money Online
Jul

2

2014

How to Put Ads on Your Website – Great Advertising Tips for Making Money Online

For webmasters who are wishing to make money on the Internet using their websites, selling advertisement spaces is one of the most popular ways. With this method, money can come into your pocket automatically every time the ads are clicked by your visitors. Due to this convenience, we have already shared some related tips concerning about how to attract advertisers and how to use Google Adsense. This time…

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How to Keep Audiences Engaged Like the Big Brands
Jun

30

2014

How to Keep Audiences Engaged Like the Big Brands

By: Savannah Marie Big brands know how to use social media and engage their followers — and that’s not just because they have thousands of followers already. To make social media work for them, they’ve come up with a variety of social media campaigns that get their followers to like, comment, and retweet/share their content. Just how to do they do it? Incentives play a big…

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Jun

30

2014

Infograph: How your brand is used on social media

Images and videos are replacing text as a primary way users communicate on social media. Research from visual marketing firm Chute shows 96% of photos shared on Instagram and Twitter about brands are positive, while text tweets are seven times more likely to be negative versus photo tweets. “Visual materials like images and videos are important because they’re often the fastest and easiest way to get across…

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Nike’s gigantic World Cup bet is already paying off
Jun

28

2014

Nike’s gigantic World Cup bet is already paying off

Nike really is going all out for the World Cup. The company confirmed in itsquarterly earnings, released overnight, that it is spending more than ever before on advertising and endorsement deals. + “Demand creation” expenses (the company’s nauseating corporate jargon for such costs) were up 36% during its fiscal fourth quarter from a year earlier, driven by the World Cup. They hit $876 million, bringing…

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Ora Advertising Review Why in Football and Business, it is Great When People Unite
Jun

28

2014

Ora Advertising Review Why in Football and Business, it is Great When People Unite

The World Cup will shortly be entering its knock out stages, and while for most people in the UK it has been a disappointing tournament so far, with England out of the running in the group stages, it has still proven to be a fun and entertaining festival of sport in Brazil so far. Many people have drawn parallels between the World Cup, and football…

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Facebook Ads – A Definitive Guide To Successful Facebook Advertising
Jun

28

2014

Facebook Ads – A Definitive Guide To Successful Facebook Advertising

Facebook, as a social media site, offers an exceptional brand promotion platform. It is a platform that effectively serves the needs of entrepreneurs with a small marketing budget. Besides this benefit, Facebook advertising is fast proving its reliability. It is, thus, worth trying it if you haven’t already. Success in marketing on this great platform, however, requires planning. Remember that not planning is planning to fail. A well…

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