Archive for News’ Category

Volkswagen shifts car-buying culture with experiential marketing
Sep

5

2014

Volkswagen shifts car-buying culture with experiential marketing

by Apple Lam Volkswagen Hong Kong is offering test drive sessions to new drivers still on a probationary license where they can drive the brand’s Polo GP while receiving advice and coaching from a driving consultant. Until 14 September, 48 test drive sessions are on offer and will take place across three showrooms in Wanchai, Kowloon Bay and Yuen Long. The first of three tutorial videos about driving has been released, placed…

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Clever ads piece together trash to make fun of people who litter
Aug

29

2014

Clever ads piece together trash to make fun of people who litter

Littering is lazy and selfish and just plain dumb. And it seems like the only people who don’t think that are the people who litter. That’s why LiveGreen Toronto cooked up these clever ads that combine trash to literally spell out what litterbugs are doing. Maybe they’ll realize now. The ad campaign uses popular items that are littered—snacks, drinks, containers, etc.—and use the brand name and packaging to…

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IKEA Creates The World’s First Website Built In Instagram
Aug

22

2014

IKEA Creates The World’s First Website Built In Instagram

Every now and again, a brand does something that isn’t just totally unexpected but game-changing for the world of guerrilla marketing innovation that you just know you’ll be seeing mimicked and recreated by brands the world over. This is what’s happened with IKEA’s recent advertising campaign for their PS 2014 collection, imagined by Russian ad agency Instinct, by stepping way outside the box, abandoning all…

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Couples Dance Nude To Promote National Nude Day and VH1′s “Dating Naked”
Aug

7

2014

Couples Dance Nude To Promote National Nude Day and VH1′s “Dating Naked”

By:Oceana Setaysha As you’ve likely noticed from any advertising you’ve ever seen, nakedness in our society (particularly in the advertising world) is almost always used in a sexual way. We’re loathe to quote such a cliche, but the adage of “Sex Sells” remains, and this seems unlikely to change. So, how refreshed we were to see this stunt from the folks at Mistress, in collaboration…

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This Is, Hands Down, The Best Way To Sell Advertising Space (Photos)
Aug

6

2014

This Is, Hands Down, The Best Way To Sell Advertising Space (Photos)

While Madison Avenue is occasionally capable of coming up with original marketing campaigns, the common consensus is that advertising sucks. If this wasn’t true, nobody would have Adblock installed and we wouldn’t have to worry about advertisers forcing their products into our favorite shows. A lot of people have learned to tune out ads, and as a result companies are forced to think of increasingly…

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[INFOGRAPHIC] The Value of Coupons in Digital Marketing Campaigns
Jul

22

2014

[INFOGRAPHIC] The Value of Coupons in Digital Marketing Campaigns

If you own a retail business and you haven’t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start. In three years, the use of online coupons has increased 13%. It’s a great way to attract new customers, promote a new product, offer a trial of a new product, gain feedback, or gain customer retention. The…

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Man Creates Slick Ad to Sell Crappy 1999 Car
Jul

16

2014

Man Creates Slick Ad to Sell Crappy 1999 Car

Share on Facebook Share on Twitter    WHAT’S THIS?     BY JENNI RYALL SYDNEY — What do you do if you have a bomb of a car that you just can’t get rid of? If you are David Johns, you make the slickest video of your life, and wait for the offers to come rolling in. On Sunday, Johns posted a video on YouTube titled “Buy My Barina” to…

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Creative Jeep Ads – 2007+
Jul

16

2014

Creative Jeep Ads – 2007+

Creative Jeep Ads – 2007+ Jeep is known for its’ creative marketing and ad campaigns, and dominates the print advertisement world with its’ beautiful images and simple messages.   Grille in the Mountain Showing off its’ prowess in both snow and forrest terrain, while remaining creative and simple. Through the Grille What does the grill of your Jeep see when you take it on an…

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Creative marketing message from Nike well done in preparation for tonight’s baseball all-star game
Jul

16

2014

Creative marketing message from Nike well done in preparation for tonight’s baseball all-star game

Creating a powerful marketing message that is produced in such a way that evokes emotion is as difficult as talking a round bat and hitting a round baseball coming at you at 100 mph. There are many more marketing fails that successes, especially that score on such a high level. Each year, that statement is proven out by the various flops of advertising in the…

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20 Reasons to Start Your Own Business
Jul

7

2014

20 Reasons to Start Your Own Business

If you’re an entrepreneur you have heard the million reasons not to go into business: It’s too risky, you might go into debt, you’ll probably lose sleep, your social life is kaput, and the list goes on. But even with all these uncertainties, people are still attracted to the startup world. There are just as many, if not more reasons to take the leap and go…

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