Archive for News’ Category

Manage Customer Success to Reduce Churn
Jan

9

2014

Manage Customer Success to Reduce Churn

The health of a SaaS (software as a service) business is directly tied to its ability to retain its customers and prevent churn. To do this, they have to ensure that their customers are happy. That means making sure they get the promised business benefits they signed up for. This blog post discusses how to measure customer happiness, and how to actively manage your business to…

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Why Startups Fail?
Jan

6

2014

Why Startups Fail?

Reason 1: Market ProblemsA major reason why companies fail, is that they run into the problem of their being little or no market for the product that they have built. Here are some common symptoms:There is not a compelling enough value proposition, or compelling event, to cause the buyer to actually commit to purchasing. Good sales reps will tell you that to get an order…

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Oct

10

2013

Does Sex Really Sell And If So, Why?

 Simply put, sex in advertising is the use of sexually provocative or erotic imagery (or sounds, suggestions and subliminal messages) that are specifically designed to arouse interest in a particular product, service or brand.Typically, sex refers to beautiful women (and increasingly, handsome men) that are used to lure in a viewer, reader or listener, despite a tenuous a non-existent link to the brand being advertised.It’s…

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Sep

27

2013

Why investing in Malaysia

•    High Gross National savings – 35% of GNP•    Low Debt Services Ratio – 4.7% of exports of goods and services•    Low Unemployment Rate – 4.5%•    Inflation (CPI) – 4.2%•    Home to a variety of natural resources – oil, gas, tin, timber, palm oil and rubber•    Government Policies – Pro- business and responsive•    Pioneer Tax Status incentive and many other incentives to support locals and…

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Malaysia: A Base for the Growing Asia-Middle East Market?
Sep

17

2013

Malaysia: A Base for the Growing Asia-Middle East Market?

IntroductionThe Malaysia-Gulf Cooperation Council (GCC) framework agreement signed in January 2011 — a pact underpinned by common cultural and historical ties and designed to spur the development of trade and investment — initially failed to enhance bilateral economic cooperation. Instead, Malaysia-GCC cooperation grew at a disappointingly slow pace, much to the frustration of Malaysian officials. However, with the shift in the direction of GCC trade from…

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The Inconvenient Truth About SEO
May

7

2013

The Inconvenient Truth About SEO

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