Archive for News’ Category

Clever Tourism Ad Goads Frigid Chicagoans
Jan

18

2014

Clever Tourism Ad Goads Frigid Chicagoans

BY TODD WASSERMANChicagoans probably didn’t need much convincing this week to consider taking a vacation in a warmer climate, but Arizona Tourism pretty much beat them over the head with the message.The tourism office unveiled a billboard featuring a giant sunbathing, bare-footed woman. Just beneath the image of her feet there was a giant flip-flop that appeared to be crushing two cars.





Jan

18

2014

65% of World’s Top Brands Are Active on Instagram

Almost two-thirds (65%) of the world’s most valuable brands now have an active Instagramaccount, and nearly all active brands post at least one photo per week.Statista created the chart, below, which breaks down the Instagram presence of the world’s top 100 brands, according to brand-consultancy firm Interbrand. It looks at frequency of posts and follower counts.





Jan

17

2014

Does Your Company Have Good Character?

Most consumers believe businesses in the U.S. could use a boost when it comes to improving their character and values, a new study finds.Research from Hill+Knowlton Strategies shows that businesses are struggling to communicate their character — the interaction between brand, reputation and behavior – to consumers, which is affecting their ability to connect with the public in a way that drives positive reputation and financial value.Specifically, 90 percent…

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How Doing The Right Things At The Right Time = SUCCESS
Jan

16

2014

How Doing The Right Things At The Right Time = SUCCESS

How doing the right things at the right time = success Think of your favourite sport. Now think of your favourite athlete. When watching your favourite athlete in the throws of his or her sport, you’ll hear commentators always talk about one of the things that define this athlete from all of the rest.It’s their ability to get their timing just right. Always finding the sweet…

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Jan

15

2014

What Will Make Consumers Tick in 2014?

By Chad BrooksWith each passing year, marketers must come up with new ways to engage their customer base.Advertising and marketing communications firm JWT has recently released its ninth annual forecast of key trends that they believe will drive or significantly impact consumer mindset and behavior in 2014. Among the trends businesses should be aware of include:Immersive ExperiencesEntertainment, narratives and brand experiences will become more immersive and altogether…

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Jan

15

2014

L.A. woman sues McDonald’s over hot coffee, 20 years after huge verdict

By Stuart PfeiferA woman has filed suit against McDonald’s Corp., saying she was burned by hot coffee that spilled on her at one of the fast-food chain’s Los Angeles restaurants.The lawsuit comes 20 years after a jury awarded $2.9 million to a woman who was badly burned after she spilled hot coffee into her lap at a McDonald’s in Albuquerque. That verdict was widely criticized…

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Jan

15

2014

Clouds: Benefits to the Small Business

By: SMB Authors Clouds: Benefits to the Small BusinessEvery business owner need to take steps to ensure that all of their vital data is properly backed up and protected. Additionally, it is vital to consider your website’s bandwidth needs so that you do not end up frustrating your customers with a lot of downtime. Fortunately, you can easily address all of these needs by turning to a…

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Why You Should Invest in Malaysia
Jan

14

2014

Why You Should Invest in Malaysia

Why Malaysia  Economic Strength » Natural resources – crude oil, natural gas, tin, timber, palm oil, rubber. » GDP growth – 5.6% (2012) » Gross national savings – 32.7% of GNI » Per capita income – RM30,956 (USD9,674) » Unemployment rate – 3.2% » Inflation(CPI) – 1.9% » Export of manufactured goods 2012 – 67% of total exports   Supportive Government Policies » Pro-business policies » Responsive government » Liberal investment policies » Attractive tax and other incentives » Liberal…

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controversial new campaign from Equinox fitness studios
Jan

13

2014

controversial new campaign from Equinox fitness studios

Working Out at Equinox Will Make You Tough, Naked and a Little DumbGetting ripped at a luxury gym will make you want to get more naked everywhere, says luxury gym Equinox.OK, if your prerequisite for being comfortable getting more naked everywhere is having the body of a super-fit fashion model, sure, makes sense. Getting ripped at a luxury gym will also make you want to…

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Advertisement doesn’t create brands, entrepreneurs do
Jan

13

2014

Advertisement doesn’t create brands, entrepreneurs do

 Corporate Branding Strategy 101 The concept of branding is often not clear to so many entrepreneurs despite the popularity of the concept. I have written about this before; a brand is so much more than a logo, color or the brand name itself. A brand is a brand because it portrays a particular set of values that resonate or connect emotionally and logically with a specific target audience or market. Your logo, color and brand name must remind…

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