Archive for News’ Category

Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2
Sep

28

2014

Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2

iPhone-related keywords accounted for 45 percent of ad spend in new AdGooroo study. Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs and dwarfed spend on Samsung Galaxy-related keywords. Among the 327 advertisers found running Google PLAs on…

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Facebook Wants To Know Why You Hate Its Ads
Sep

21

2014

Facebook Wants To Know Why You Hate Its Ads

Facebook is taking steps towards making your interaction with in-feed advertising a little bit better by asking you why you don’t want to see a particular ad on your News Feed. Beginning last week, when you scroll through your News Feed, come across an ad you don’t want to see, and click out of the ad, Facebook will prompt you with the question: Why don’t…

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After the Kickstarter Campaign: 3 Lessons for Startup Newbies
Sep

18

2014

After the Kickstarter Campaign: 3 Lessons for Startup Newbies

“I am always asking myself, ‘Are we crazy for trying this?’ ‘Is there a reason no one else is doing this?’,” says Jake Huston, the 26-year old co-founder of Threadmason, an online store for custom-fit men’s basic t-shirts. “Then you get a day with a bunch of orders and some really good customer feedback.”. Huston and his Georgetown college buddy Vincent Ko started working on Threadmason…

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Share and get a free meal: How businesses got social media smart
Sep

17

2014

Share and get a free meal: How businesses got social media smart

(CNN) — Social media is revamping the way businesses reach their audiences, transforming boring billboards and cold commercials into a land of interactive wonders. Here we collect some of the best new examples of companies using advertising to get social with customers, including coffee company Douwe Egbert, which created a yawn-activated drink dispenser in a Johannesburg airport using facial recognition technology, and the frozen food firm…

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Why August Was a Terrible Month for McDonald’s
Sep

12

2014

Why August Was a Terrible Month for McDonald’s

McDonald’s had a rough August – and it isn’t the only fast-food chain that’s struggling. On Tuesday, McDonald’s announced that its global comparable sales fell 3.7 percent in August. In the U.S., sales dropped 2.8 percent. However, the biggest blemish on the report was the area that, until recently, had represented a point of growth for the burger chain: Asia/Pacific, Middle East and Africa (APMEA)….

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Samsung Respond to Apple iPhone6 with It Doesn’t Take a Genius Campaign
Sep

12

2014

Samsung Respond to Apple iPhone6 with It Doesn’t Take a Genius Campaign

Samsung unleashes “It doesn’t take a genius” ad campaign hours after iPhone 6 launch. It has taken Samsung only a day to start bashing Apple with its new ad campaign. The South Korean giant released six new ads with a tagline “It doesn’t take a genius,” taking potshots at the live stream failure, the new iPhones and the Apple Watch too. The ads feature two Apple…

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5 things #Applelive meant for marketing
Sep

10

2014

5 things #Applelive meant for marketing

While the world remains abuzz with the recent product launches by Apple. The brand unveiled its long-anticipated smart watch. The watch integrates features of an iPhone onto a smaller screen. Meanwhile the iPhone 6 which it launched yesterday, boasts a larger screen was also launched along with the iPhone 6 Plus which had an ever bigger 5.5-inch screen. The products also promised to have longer…

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Apple unveils watch, larger iPhones in bid to retake innovation crown
Sep

10

2014

Apple unveils watch, larger iPhones in bid to retake innovation crown

  Apple Inc unveiled a watch, two larger iPhones and a mobile payments service on Tuesday as CEO Tim Cook seeks to revive the technology company’s reputation as a wellspring of innovation. The first new product to be developed and introduced under Cook’s reign is a timepiece tethered to the iPhone that will combine health and fitness tracking with communications. It will price at US$349…

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Top 5 TED Talks for Marketers
Sep

10

2014

Top 5 TED Talks for Marketers

TED, otherwise known as Technology, Education and Design, is an organization that seeks to unite people who have a shared interest in gaining a deeper understanding of our world. A number of influential business people have presented to audiences all over the globe, sharing their insights on how to work more effectively. Since we at Bizzabo are always trying to bring our readers super duper…

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Can You Smell That? It’s Microsoft’s Brilliant Stealth Marketing Strategy For ‘Destiny’
Sep

8

2014

Can You Smell That? It’s Microsoft’s Brilliant Stealth Marketing Strategy For ‘Destiny’

Microsoft MSFT +1.41% is prohibited from running any advertisements for Destiny, Activision and Bungie’s wildly anticipated first-person shooter. While it’s not an exclusive title for Sony platforms, that clause is part of Sony’s exclusivity agreement with Activision. So Microsoft isn’t advertising Destiny the game. They’re advertising Destiny the fragrance instead. Recently www.DestinyFragrance.com came into existence, promoting “the new fragrance by Xbox” alongside an image of a cologne bottle bearing the word “Destiny” and the Xbox Logo. Clicking…

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