Archive for News’ Category

Which Countries Get the Most Paid Time Off? (Infographic)
Mar

27

2014

Which Countries Get the Most Paid Time Off? (Infographic)

 As an entrepreneur launching a business, you probably work a million hours a week. “Time off” is not language you speak — though if productivity experts are right, it’s one you should learn.In the U.S., there are no federal mandates on how much paid time off workers should have, though many employers offer two weeks paid vacation a year as well as federal holidays. But that’s not…

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How To Get Your Customer Addicted To Your Product/Service
Mar

26

2014

How To Get Your Customer Addicted To Your Product/Service

 How To Get Your Customer Addicted To Your Product/Service Product always comes first. Drug dealers can’t launch expensive advertising campaigns, so their marketing is their product and service. Even the best marketing plan is not going to save a shitty product.Drug dealers know their product is good they’re willing to give a little away for free. They know you’ll be back for more with money!So, share…

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Mar

25

2014

3 Ways Owning Your Mistakes Will Make You Powerful

BY MATTHEW TOREN  You already know that failure is a crucial and almost always necessary part of the path to success. However, there’s more to failure than just learning from your mistakes — there’s owning up to them, too. Sometimes failure will come because of your own mistakes, sometimes it won’t, but regardless of the reason something didn’t work out, it’s important that you own the problem.There…

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The 120 Most Trusted Brands
Mar

25

2014

The 120 Most Trusted Brands

BY JASON DALEY Which brands are most deserving of your emotional attachment, respect and continued patronage? We set out to determine exactly that, surveying more than 5,000 Entrepreneurreaders to learn the companies that elicit their greatest loyalty and trust. Here are the results.1. Sephora2. In-N-Out Burger3. Publix4. Patrón5. Trader Joe’s6. The Ritz-Carlton Hotel Company7. Panera Bread8. Virgin America9. Southwest Airlines10. Apple Store11. Whole Foods Market12. Wynn Las Vegas13. Bellagio14. Nordstrom15. Target16. Four…

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A $32,000 Startup That Was Sold for Millions
Mar

25

2014

A $32,000 Startup That Was Sold for Millions

By: Vivek WadhwaI meet entrepreneurs all over the world who think that venture capital is a prerequisite for starting a company. They write business plans and ask for introductions to venture capitalists. I tell them that they should instead bootstrap their startups. That what would have cost millions of dollars a few years ago now costs thousands.Think about it. Today’s laptops have the same processing power…

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Awkward ad placement: Apple’s underwater ad on MH370 news
Mar

24

2014

Awkward ad placement: Apple’s underwater ad on MH370 news

By: Elizabeth LowApple’s unfortunate ad placement in the New York Times is making its rounds on Twitter. The ad showed a lush, animated ad with divers using the iPad Air underwater, just above the tragic news of the Malaysia Airlines Flight MH370.First reported in Adweek, the ad has quickly been pulled off the site.The image has been making its rounds on Twitter, with many highlighting the inappropriateness of the…

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Top Reasons Western Expats Are Moving to Malaysia: Opportunity, Lifestyle, Education and Healthcare
Mar

24

2014

Top Reasons Western Expats Are Moving to Malaysia: Opportunity, Lifestyle, Education and Healthcare

 By:Cassandra James,During my seven years living in Thailand, I’ve met hundreds of expats who loved living in Thailand. Over the last two years, I’m meeting more who are leaving Thailand for greener pastures and many are moving to Malaysia. Bordering Thailand, Malaysia is better developed, has a more stable economy, a strong and stable government and many opportunities for western expats. Western expats, in fact,…

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American Apparel: “Sexy has no expiration date”
Mar

24

2014

American Apparel: “Sexy has no expiration date”

by Jennifer ChanFed up by bikini bodies and supermodel figures in fashion campaigns?American Apparel has subverted the fashion advertising norm by using a 62-year-old underwear model to promote its lingerie line.An image of Jacky O’Shaughnessy, who began modeling for the clothing giant in 2011, barely clothed in a see-through lace bandeau bra and kickers was posted on the brand’s Facebook page and Instagram account with a caption reads: “Sexy has no expiration date”.The provocative move has…

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Excuse me, are you a fan?
Mar

22

2014

Excuse me, are you a fan?

 In November 2007, when Facebook began to allow businesses to set up pages to promote their products and services in the social network, marketers sat up to pay attention. This social networking platform had 50 million users worldwide at that time. And the ability for businesses to communicate and interact directly with their customers sounded like a miracle cure.Back to the present day, the debate…

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Once Upon A Viral Kiss : The Pursuit of an Internet Sensation
Mar

22

2014

Once Upon A Viral Kiss : The Pursuit of an Internet Sensation

By: Jasmine Aladdin What do you know about the word “Kiss”?! Keep. It. Super. Simple.  You really thought I’ll discuss any other kiss in a marketing magazine? Nah. You’d have to go to Google for that. Still, I can tell you all about a different type of viral kiss. The viral kiss I want to talk about is not a kiss laden with viruses. It is…

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