Archive for News’ Category

Coca-Cola Creates a Logo You Can Skate on
Jan

16

2015

Coca-Cola Creates a Logo You Can Skate on

Ride the Coca-Cola logo Big brands: they tend to follow usual structures which don’t differ them much from other brands, with the music and guessing on what actual brand might it be. They all follow the classic mystery line, where you have no idea what’s going on and then the world is revolutionized by either their product or their way to market it. Whether it’s…

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Want a Black Friday Deal? Show Up Naked.
Nov

20

2014

Want a Black Friday Deal? Show Up Naked.

It sounds like a turkey coma-induced nightmare: showing up for Black Friday sales only to realize you aren’t wearing any clothing. However, at apparel store Desigual, this isn’t a dream – it’s a unique way to kick of the holiday shopping season. On Nov. 25, Desigual wants shoppers to arrive at the San Francisco store wearing nothing but their underwear. The first 100 customers to…

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HSBC, McDonald’s and PARKnSHOP top Hong Kong’s most authentic brands
Nov

10

2014

HSBC, McDonald’s and PARKnSHOP top Hong Kong’s most authentic brands

HSBC, McDonald’s and PARKnSHOP top the list of most authentic brands in Hong Kong, according to communications agency Cohn and Wolfe’s Authentic Brands 2014 report. For the global report, 12,000 consumers were surveyed across 12 markets – China, India, Indonesia, US, UAE, Hong Kong, Italy, Spain, France, Germany, Sweden and the UK. Although McDonald’s takes up the second spot among the most authentic brands for…

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With Help From Zuck, This Campaign Just Became Indiegogo’s Most Funded Project Yet
Nov

7

2014

With Help From Zuck, This Campaign Just Became Indiegogo’s Most Funded Project Yet

Crowdfunding tip No. 1: Get Mark Zuckerberg’s attention. If you do, chances are you’ll blow past your crowdfunding goal. Just ask Code.org. Code.org, a nonprofit that aims to bring computer science education to schools through online tutorials and teacher training, launched a crowdfunding campaign on Indiegogo in October with the goal of raising $5 million. As of today, the campaign has raised almost $3 million, becoming the most…

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10 Questions to Ask Yourself When Testing a Business Idea
Nov

2

2014

10 Questions to Ask Yourself When Testing a Business Idea

You’ve got a business idea you’re jazzed about, but aren’t sure if it’s feasible. What you need to do is test the concept to see how it stands up to a series of rigorous questions. “You are always testing,” says Andre Marquis, Executive Director of the Lester Center for Entrepreneurship at Haas School of Business at the University of California, Berkeley. “What you start with…

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The Girl Became famous by her mother’s creativity
Oct

29

2014

The Girl Became famous by her mother’s creativity

The Girl Became famous by her mother’s creativity …. Queenie Liao , is an artist and she has 3 children …. She has exhibited the children’s dreams by creativity….. She has made the background by the art combination and imagination in photography by using the simple cloth , animals , moon , stars , and …………. Each part of paintings is unique and has a…

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10 MARKETING LESSONS FROM MAD MEN, THE TV SHOW
Oct

14

2014

10 MARKETING LESSONS FROM MAD MEN, THE TV SHOW

This is what it takes to succeed in advertising in Madison Avenue: 1. All work and no play makes Jack a dull boy (this could have come from Kubrick’s The Shining as well). 2. Clients need to be wined and dined to the point of stupor to close a deal. 3. As an employee – especially a secretary – you will get in trouble resisting…

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Red Bull to Pay $13 Million for False Advertising Settlement
Oct

9

2014

Red Bull to Pay $13 Million for False Advertising Settlement

By:Max Rothman Red Bull GmbH agreed on Thursday to pay more than $13 million to settle a proposed class action lawsuit that alleges false advertising of its energy drinks,according to Law360. If the proposed settlement is passed by the court, Red Bull would be required to pay $6.5 million into a settlement fund within seven days. The settlement could include millions of individuals who purchased at…

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The cafe: effective retail marketing?
Oct

8

2014

The cafe: effective retail marketing?

by Apple Lam Coffee culture has been a hit in Hong Kong for over a decade now, whether it means truly enjoying that shot of espresso, lounging around in a cafe and chatting with friends or spending time alone with a book or a laptop while taking periodic sips from a coffee cup. Retail stores are harnessing the power of coffee culture to draw in crowds…

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Google unveils new mobile-focused display ad formats, rolling out in the ‘coming months’
Oct

2

2014

Google unveils new mobile-focused display ad formats, rolling out in the ‘coming months’

By:NICK SUMMERS Google is developing a new portfolio of display ad formats and tools for advertisers to use across itsGoogle Display Network, AdMob network andDoubleClick services. The company says they’re designed specifically for mobile and will be released over the coming months.   Engagement ads leverage advertisers’ existing brand assets and repackage them into rich, media-centric HTML5 ads. One example that Google gave includes two states: a small “invitation” banner…

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