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Top 5 TED Talks for Marketers
Sep

10

2014

Top 5 TED Talks for Marketers

TED, otherwise known as Technology, Education and Design, is an organization that seeks to unite people who have a shared interest in gaining a deeper understanding of our world. A number of influential business people have presented to audiences all over the globe, sharing their insights on how to work more effectively. Since we at Bizzabo are always trying to bring our readers super duper…

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Can You Smell That? It’s Microsoft’s Brilliant Stealth Marketing Strategy For ‘Destiny’
Sep

8

2014

Can You Smell That? It’s Microsoft’s Brilliant Stealth Marketing Strategy For ‘Destiny’

Microsoft MSFT +1.41% is prohibited from running any advertisements for Destiny, Activision and Bungie’s wildly anticipated first-person shooter. While it’s not an exclusive title for Sony platforms, that clause is part of Sony’s exclusivity agreement with Activision. So Microsoft isn’t advertising Destiny the game. They’re advertising Destiny the fragrance instead. Recently www.DestinyFragrance.com came into existence, promoting “the new fragrance by Xbox” alongside an image of a cologne bottle bearing the word “Destiny” and the Xbox Logo. Clicking…

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Malaysian Airlines under fire for new controversy ad
Sep

7

2014

Malaysian Airlines under fire for new controversy ad

By: Sidney Morning Herald Uhm! I think there was a misconception. People saw the advert in another light. But that’s why experts are paid for marketing, so they can research very well before coming up with a particular strategy.   Malaysia Airlines has provoked a storm of controversy by asking customers to list their ultimate wish list. The airline, which lost two planes this year in disasters that claimed 537 lives, committed the marketing gaffe when it launched a “My…

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Volkswagen shifts car-buying culture with experiential marketing
Sep

5

2014

Volkswagen shifts car-buying culture with experiential marketing

by Apple Lam Volkswagen Hong Kong is offering test drive sessions to new drivers still on a probationary license where they can drive the brand’s Polo GP while receiving advice and coaching from a driving consultant. Until 14 September, 48 test drive sessions are on offer and will take place across three showrooms in Wanchai, Kowloon Bay and Yuen Long. The first of three tutorial videos about driving has been released, placed…

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Clever ads piece together trash to make fun of people who litter
Aug

29

2014

Clever ads piece together trash to make fun of people who litter

Littering is lazy and selfish and just plain dumb. And it seems like the only people who don’t think that are the people who litter. That’s why LiveGreen Toronto cooked up these clever ads that combine trash to literally spell out what litterbugs are doing. Maybe they’ll realize now. The ad campaign uses popular items that are littered—snacks, drinks, containers, etc.—and use the brand name and packaging to…

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IKEA Creates The World’s First Website Built In Instagram
Aug

22

2014

IKEA Creates The World’s First Website Built In Instagram

Every now and again, a brand does something that isn’t just totally unexpected but game-changing for the world of guerrilla marketing innovation that you just know you’ll be seeing mimicked and recreated by brands the world over. This is what’s happened with IKEA’s recent advertising campaign for their PS 2014 collection, imagined by Russian ad agency Instinct, by stepping way outside the box, abandoning all…

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Would You Answer A Mysterious Phone call And Obey A Strangers Bizarre Request?
Aug

10

2014

Would You Answer A Mysterious Phone call And Obey A Strangers Bizarre Request?

By: Oceana Setaysha For many people, there’s a certain magic about a night out on the town. It’s a twilight adventure, fuelled by lowered inhibitions and a sense of things to come. There’s unexpected additions, new discoveries and temporary friends, all coming together between dusk and the dawning of tomorrow. Capturing that moment, which is so powerful as to almost be a Western fairytale brought to…

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Couples Dance Nude To Promote National Nude Day and VH1′s “Dating Naked”
Aug

7

2014

Couples Dance Nude To Promote National Nude Day and VH1′s “Dating Naked”

By:Oceana Setaysha As you’ve likely noticed from any advertising you’ve ever seen, nakedness in our society (particularly in the advertising world) is almost always used in a sexual way. We’re loathe to quote such a cliche, but the adage of “Sex Sells” remains, and this seems unlikely to change. So, how refreshed we were to see this stunt from the folks at Mistress, in collaboration…

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This Is, Hands Down, The Best Way To Sell Advertising Space (Photos)
Aug

6

2014

This Is, Hands Down, The Best Way To Sell Advertising Space (Photos)

While Madison Avenue is occasionally capable of coming up with original marketing campaigns, the common consensus is that advertising sucks. If this wasn’t true, nobody would have Adblock installed and we wouldn’t have to worry about advertisers forcing their products into our favorite shows. A lot of people have learned to tune out ads, and as a result companies are forced to think of increasingly…

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[INFOGRAPHIC] The Value of Coupons in Digital Marketing Campaigns
Jul

22

2014

[INFOGRAPHIC] The Value of Coupons in Digital Marketing Campaigns

If you own a retail business and you haven’t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start. In three years, the use of online coupons has increased 13%. It’s a great way to attract new customers, promote a new product, offer a trial of a new product, gain feedback, or gain customer retention. The…

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