Archive for

Want a Black Friday Deal? Show Up Naked.
Nov

20

2014

Want a Black Friday Deal? Show Up Naked.

It sounds like a turkey coma-induced nightmare: showing up for Black Friday sales only to realize you aren’t wearing any clothing. However, at apparel store Desigual, this isn’t a dream – it’s a unique way to kick of the holiday shopping season. On Nov. 25, Desigual wants shoppers to arrive at the San Francisco store wearing nothing but their underwear. The first 100 customers to…

Read More




HSBC, McDonald’s and PARKnSHOP top Hong Kong’s most authentic brands
Nov

10

2014

HSBC, McDonald’s and PARKnSHOP top Hong Kong’s most authentic brands

HSBC, McDonald’s and PARKnSHOP top the list of most authentic brands in Hong Kong, according to communications agency Cohn and Wolfe’s Authentic Brands 2014 report. For the global report, 12,000 consumers were surveyed across 12 markets – China, India, Indonesia, US, UAE, Hong Kong, Italy, Spain, France, Germany, Sweden and the UK. Although McDonald’s takes up the second spot among the most authentic brands for…

Read More




With Help From Zuck, This Campaign Just Became Indiegogo’s Most Funded Project Yet
Nov

7

2014

With Help From Zuck, This Campaign Just Became Indiegogo’s Most Funded Project Yet

Crowdfunding tip No. 1: Get Mark Zuckerberg’s attention. If you do, chances are you’ll blow past your crowdfunding goal. Just ask Code.org. Code.org, a nonprofit that aims to bring computer science education to schools through online tutorials and teacher training, launched a crowdfunding campaign on Indiegogo in October with the goal of raising $5 million. As of today, the campaign has raised almost $3 million, becoming the most…

Read More




10 Questions to Ask Yourself When Testing a Business Idea
Nov

2

2014

10 Questions to Ask Yourself When Testing a Business Idea

You’ve got a business idea you’re jazzed about, but aren’t sure if it’s feasible. What you need to do is test the concept to see how it stands up to a series of rigorous questions. “You are always testing,” says Andre Marquis, Executive Director of the Lester Center for Entrepreneurship at Haas School of Business at the University of California, Berkeley. “What you start with…

Read More





Google+

Follow

Show