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HSBC, McDonald’s and PARKnSHOP top Hong Kong’s most authentic brands
Nov

10

2014

HSBC, McDonald’s and PARKnSHOP top Hong Kong’s most authentic brands

HSBC, McDonald’s and PARKnSHOP top the list of most authentic brands in Hong Kong, according to communications agency Cohn and Wolfe’s Authentic Brands 2014 report. For the global report, 12,000 consumers were surveyed across 12 markets – China, India, Indonesia, US, UAE, Hong Kong, Italy, Spain, France, Germany, Sweden and the UK. Although McDonald’s takes up the second spot among the most authentic brands for…

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With Help From Zuck, This Campaign Just Became Indiegogo’s Most Funded Project Yet
Nov

7

2014

With Help From Zuck, This Campaign Just Became Indiegogo’s Most Funded Project Yet

Crowdfunding tip No. 1: Get Mark Zuckerberg’s attention. If you do, chances are you’ll blow past your crowdfunding goal. Just ask Code.org. Code.org, a nonprofit that aims to bring computer science education to schools through online tutorials and teacher training, launched a crowdfunding campaign on Indiegogo in October with the goal of raising $5 million. As of today, the campaign has raised almost $3 million, becoming the most…

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10 Questions to Ask Yourself When Testing a Business Idea
Nov

2

2014

10 Questions to Ask Yourself When Testing a Business Idea

You’ve got a business idea you’re jazzed about, but aren’t sure if it’s feasible. What you need to do is test the concept to see how it stands up to a series of rigorous questions. “You are always testing,” says Andre Marquis, Executive Director of the Lester Center for Entrepreneurship at Haas School of Business at the University of California, Berkeley. “What you start with…

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