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The Girl Became famous by her mother’s creativity
Oct

29

2014

The Girl Became famous by her mother’s creativity

The Girl Became famous by her mother’s creativity …. Queenie Liao , is an artist and she has 3 children …. She has exhibited the children’s dreams by creativity….. She has made the background by the art combination and imagination in photography by using the simple cloth , animals , moon , stars , and …………. Each part of paintings is unique and has a…

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How to Dress for a Business Meeting. Yes, Seriously. (Infographic)
Oct

26

2014

How to Dress for a Business Meeting. Yes, Seriously. (Infographic)

By: Kim Lachance Shandrow Note to business people everywhere, even you casual Californians: Don’t show up for a business meeting in flip-flops, shorts and a hoodie. Like, ever, man. Suit up and dress like the professional you are or aim to be. Because, as the tried-and-true adage goes, you never get a second chance to make a first impression. Bringing your A-game — and prepping your…

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10 MARKETING LESSONS FROM MAD MEN, THE TV SHOW
Oct

14

2014

10 MARKETING LESSONS FROM MAD MEN, THE TV SHOW

This is what it takes to succeed in advertising in Madison Avenue: 1. All work and no play makes Jack a dull boy (this could have come from Kubrick’s The Shining as well). 2. Clients need to be wined and dined to the point of stupor to close a deal. 3. As an employee – especially a secretary – you will get in trouble resisting…

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Red Bull to Pay $13 Million for False Advertising Settlement
Oct

9

2014

Red Bull to Pay $13 Million for False Advertising Settlement

By:Max Rothman Red Bull GmbH agreed on Thursday to pay more than $13 million to settle a proposed class action lawsuit that alleges false advertising of its energy drinks,according to Law360. If the proposed settlement is passed by the court, Red Bull would be required to pay $6.5 million into a settlement fund within seven days. The settlement could include millions of individuals who purchased at…

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The cafe: effective retail marketing?
Oct

8

2014

The cafe: effective retail marketing?

by Apple Lam Coffee culture has been a hit in Hong Kong for over a decade now, whether it means truly enjoying that shot of espresso, lounging around in a cafe and chatting with friends or spending time alone with a book or a laptop while taking periodic sips from a coffee cup. Retail stores are harnessing the power of coffee culture to draw in crowds…

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Google unveils new mobile-focused display ad formats, rolling out in the ‘coming months’
Oct

2

2014

Google unveils new mobile-focused display ad formats, rolling out in the ‘coming months’

By:NICK SUMMERS Google is developing a new portfolio of display ad formats and tools for advertisers to use across itsGoogle Display Network, AdMob network andDoubleClick services. The company says they’re designed specifically for mobile and will be released over the coming months.   Engagement ads leverage advertisers’ existing brand assets and repackage them into rich, media-centric HTML5 ads. One example that Google gave includes two states: a small “invitation” banner…

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