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Clever ads piece together trash to make fun of people who litter
Aug

29

2014

Clever ads piece together trash to make fun of people who litter

Littering is lazy and selfish and just plain dumb. And it seems like the only people who don’t think that are the people who litter. That’s why LiveGreen Toronto cooked up these clever ads that combine trash to literally spell out what litterbugs are doing. Maybe they’ll realize now. The ad campaign uses popular items that are littered—snacks, drinks, containers, etc.—and use the brand name and packaging to…

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IKEA Creates The World’s First Website Built In Instagram
Aug

22

2014

IKEA Creates The World’s First Website Built In Instagram

Every now and again, a brand does something that isn’t just totally unexpected but game-changing for the world of guerrilla marketing innovation that you just know you’ll be seeing mimicked and recreated by brands the world over. This is what’s happened with IKEA’s recent advertising campaign for their PS 2014 collection, imagined by Russian ad agency Instinct, by stepping way outside the box, abandoning all…

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Would You Answer A Mysterious Phone call And Obey A Strangers Bizarre Request?
Aug

10

2014

Would You Answer A Mysterious Phone call And Obey A Strangers Bizarre Request?

By: Oceana Setaysha For many people, there’s a certain magic about a night out on the town. It’s a twilight adventure, fuelled by lowered inhibitions and a sense of things to come. There’s unexpected additions, new discoveries and temporary friends, all coming together between dusk and the dawning of tomorrow. Capturing that moment, which is so powerful as to almost be a Western fairytale brought to…

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Couples Dance Nude To Promote National Nude Day and VH1′s “Dating Naked”
Aug

7

2014

Couples Dance Nude To Promote National Nude Day and VH1′s “Dating Naked”

By:Oceana Setaysha As you’ve likely noticed from any advertising you’ve ever seen, nakedness in our society (particularly in the advertising world) is almost always used in a sexual way. We’re loathe to quote such a cliche, but the adage of “Sex Sells” remains, and this seems unlikely to change. So, how refreshed we were to see this stunt from the folks at Mistress, in collaboration…

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This Is, Hands Down, The Best Way To Sell Advertising Space (Photos)
Aug

6

2014

This Is, Hands Down, The Best Way To Sell Advertising Space (Photos)

While Madison Avenue is occasionally capable of coming up with original marketing campaigns, the common consensus is that advertising sucks. If this wasn’t true, nobody would have Adblock installed and we wouldn’t have to worry about advertisers forcing their products into our favorite shows. A lot of people have learned to tune out ads, and as a result companies are forced to think of increasingly…

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