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How to Keep Audiences Engaged Like the Big Brands
Jun

30

2014

How to Keep Audiences Engaged Like the Big Brands

By: Savannah Marie Big brands know how to use social media and engage their followers — and that’s not just because they have thousands of followers already. To make social media work for them, they’ve come up with a variety of social media campaigns that get their followers to like, comment, and retweet/share their content. Just how to do they do it? Incentives play a big…

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Jun

30

2014

Infograph: How your brand is used on social media

Images and videos are replacing text as a primary way users communicate on social media. Research from visual marketing firm Chute shows 96% of photos shared on Instagram and Twitter about brands are positive, while text tweets are seven times more likely to be negative versus photo tweets. “Visual materials like images and videos are important because they’re often the fastest and easiest way to get across…

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Nike’s gigantic World Cup bet is already paying off
Jun

28

2014

Nike’s gigantic World Cup bet is already paying off

Nike really is going all out for the World Cup. The company confirmed in itsquarterly earnings, released overnight, that it is spending more than ever before on advertising and endorsement deals. + “Demand creation” expenses (the company’s nauseating corporate jargon for such costs) were up 36% during its fiscal fourth quarter from a year earlier, driven by the World Cup. They hit $876 million, bringing…

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Ora Advertising Review Why in Football and Business, it is Great When People Unite
Jun

28

2014

Ora Advertising Review Why in Football and Business, it is Great When People Unite

The World Cup will shortly be entering its knock out stages, and while for most people in the UK it has been a disappointing tournament so far, with England out of the running in the group stages, it has still proven to be a fun and entertaining festival of sport in Brazil so far. Many people have drawn parallels between the World Cup, and football…

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Facebook Ads – A Definitive Guide To Successful Facebook Advertising
Jun

28

2014

Facebook Ads – A Definitive Guide To Successful Facebook Advertising

Facebook, as a social media site, offers an exceptional brand promotion platform. It is a platform that effectively serves the needs of entrepreneurs with a small marketing budget. Besides this benefit, Facebook advertising is fast proving its reliability. It is, thus, worth trying it if you haven’t already. Success in marketing on this great platform, however, requires planning. Remember that not planning is planning to fail. A well…

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10 Things A Startup Founder Learned About Money While Backpacking Around The World
Jun

25

2014

10 Things A Startup Founder Learned About Money While Backpacking Around The World

In 2012, Jason Vitug found himself on top of a temple in Myanmar.   “I realized I was living a childhood dream,” he says of that moment, near the beginning of his year-long, 21-country travel adventure. “And I started wondering why I was the only one there. “ That epiphany became the first seed of his financial education website, Phroogal, which crowdsources high-quality answers to anyone’s…

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Ugandan entrepreneur empowers women with business
Jun

25

2014

Ugandan entrepreneur empowers women with business

RANEY LOVORN Contributing Reporter The Design, Housing and Merchandising Department in the College of Human Sciences is impacting lives halfway around the globe through a young Ugandan entrepreneur with a heart devoted to high fashion and inspiring young women. Joyce Nabisaalu is a participant in a two-way educational exchange grant project sponsored by the U.S. Department of State Bureau of Educational and Cultural Affairs. Oklahoma…

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McDonald’s to make marketing ‘less disparate’
Jun

24

2014

McDonald’s to make marketing ‘less disparate’

McDonald’s says it plans to combat marketing errors made during the economic downtown, when it looked to shore up short term margins rather than focusing on long-term customer insights, by “streamlining” its marketing in the coming months around its core menu. Products such as the Big Mac, McMuffin and Fries generate 40 per cent of McDonald’s global sales and represent an opportunity to “provide a…

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Iran – Global Football Marketing
Jun

22

2014

Iran – Global Football Marketing

In the lead-up to the World Cup 2014, the Iranians relied more heavily on set pieces for goals than any other side heading for Brazil, with 40% of their goals being created from dead ball situations. It will encourage their fans that their preference for attacking from wide positions gives them a potential means of unsettling Argentina, who are much more comfortable in the centre,…

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Nigeria – Global Football Marketing
Jun

22

2014

Nigeria – Global Football Marketing

Nigeria travel to Brazil as reigning African champions with a promising chance of making the last 16. Known as the “Super Eagles”, the squad does have excellent pace and all-round dynamism that should they fulfil their potential could see them achieving quick transition from defence to attack, catching opponents off guard. Nigeria will be hoping they can translate this potential into the types of performances…

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