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Small-Business Owners Are Getting More Optimistic. Are You? (Infographic)
May

31

2014

Small-Business Owners Are Getting More Optimistic. Are You? (Infographic)

Small-business owners think things are looking up. Optimism among the small-business community is the highest it’s been since 2009, according to the National Federation of Independent Business. Why? A few reasons, including favorable expectations for the economy, plans to grow employment and increasing earnings. How optimistic are you about the future of your business? BY KATE TAYLOR 




How to Make the Most of a Summer Internship as an Aspiring Entrepreneur
May

27

2014

How to Make the Most of a Summer Internship as an Aspiring Entrepreneur

BY ERIC MULI  Editor’s Note: College Treps is a weekly column that puts the spotlight on college and graduate school-based entrepreneurs, as they tackle the tough task of starting up and going to school. Follow their daily struggles and this column on Twitter with the hashtag #CollegeTreps. As a student entrepreneur, it’s easy to get wrapped up in your startup over the summer — unless you have an internship. While…

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Small advertising budgets do not always equal small market cut-through
May

26

2014

Small advertising budgets do not always equal small market cut-through

A budget airline in the Philippines has recently shown that advertising doesn’t always require big bucks to see a big return on investment. Sometimes, all that’s needed is a simple idea, executed with intelligence. It’s currently Monsoon season in Hong Kong, a time that produces only 100 hours of sunshine a month and huge rainfalls. Or, as Ogilvy & Mathers and Cebu Pacific Airlines saw…

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Research Lab to the Marketplace — Raising More than $6 Million in the Process
May

25

2014

Research Lab to the Marketplace — Raising More than $6 Million in the Process

A free online course “Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies“ taught by Professor Michael Goldberg of Case Western Reserve University launched through Coursera in April, using Cleveland as a funding case study. Come back to Entrepreneur.com as we feature additional interviews with experts and instructors connected to the six-week course. For more in the series, check out Think Like Cleveland. Most entrepreneurs start with an idea and build their…

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Samsung: absolutely brilliant marketing campaign or the most awkward spelling mistake ever
May

23

2014

Samsung: absolutely brilliant marketing campaign or the most awkward spelling mistake ever

Cape Town – It’s either an absolutely brilliant marketing campaign or the most awkward spelling mistake ever. Either way this Samsung billboard is getting a lot of attention. The original idiom “the pen is mightier than the sword” is displayed on a Samsung billboard as “The penis, mightier than the finger”. The billboard was erected (sorry, not sorry) in Egypt, Pakistan, Kenya and France, Sowetan Live reported….

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Google beat Apple as the World’s Most Valuable Brand
May

22

2014

Google beat Apple as the World’s Most Valuable Brand

Apple is out, Google is in. The two tech titans have been competing for the title of the world’s most valuable brand for a few years now, but last year Apple dominated the lists as number one and the US search engine Google skipped past Coca Cola to take the second spot. Now, according to Millward Brown’s annual BrandZ study, Google is back on top, with its brand value…

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17 Advertising Ideas for Small Businesses
May

21

2014

17 Advertising Ideas for Small Businesses

  By Susan Ward Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise. This collection of small business advertising ideas presents both the tried and true and some you may not have tried yet – advertising ideas for your small business…

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May

20

2014

Google doodle

There will be a Google Doodle about Rubik’s Cube invention on May 19th 2014. It is an interactive Google Doodle displayed worldwide on the Google homepage. The controlling in the Doodle is a bit difficult. I’ve got one of those at home and i like it much. Did you solve it? Write a comment! Share your results! http://en.wikipedia.org/wiki/Rubik%27..





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