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Apr

9

2014

Ever since we have had a notion of the existence of brands (7000 BC in Mesopotamia), the aim has been and remains the same: to express singularities which consistently distinguish my offering of products and services. Back in ancient times experiences were 360°: with fewer people, who were more local, structured in time.In all cases, though, the intention was to generate experiences that would have…

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Customer-Obsessed Marketing Is Your Next Competitive Edge
Apr

9

2014

Customer-Obsessed Marketing Is Your Next Competitive Edge

By:Mark V. HurdMarketing executives are leading the charge to convince their organizations of the inherent danger in today’s highly digitized buyer-seller relationship. And they’re doing that by proving that “your customers are only one click away from your competitors” is more than just a clever phrase —it’s the difference between being a market leader and going out of business. The good news is that as marketing…

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The story of how “Burger Bakar Abang Burn restaurant” became one of the Malaysia’s Fastest Growing Food Chain Business!
Apr

7

2014

The story of how “Burger Bakar Abang Burn restaurant” became one of the Malaysia’s Fastest Growing Food Chain Business!

“We are in the business of selling happiness” that is one of the mantra of the Abang Burn team. Creating a tasty meat product is their forte but to sell it is successfully to the consumers is the most challenging. In short, it’s about how to ensure your consumers love your brand in the long run. Burger Bakar Abang Burn (BBAB), one of the Malaysia’s fastest growing…

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The Top 15 Social Media Marketing Strategy Mistakes to Avoid
Apr

5

2014

The Top 15 Social Media Marketing Strategy Mistakes to Avoid

 By Heather SmithSocial media is the most popular online activity, so it makes perfect sense for businesses to want to tap into that audience to try and increase sales. Right now, more than 90 percent of businesses use social media in one form or another.But, simply opening an account or sending out some tweets is not enough to make social media platforms a viable and profitable part of a marketing…

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Apr

5

2014

Business Opportunities in Malaysia

By:Ajaero Tony MartinsWhat are the best small business investment opportunities in Malaysia? Are you interested in starting a business in Malaysia but you are short of business ideas? Then I advice you read on as we explore the best small business opportunities in Malaysia.Sitting next to a knowledge driven economy to its south in Singapore, and with a large consumer marker in nearby Indonesia, Malaysia…

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Shark Tank’s Barbara Corcoran: 4 Things Successful Entrepreneurs Do
Apr

5

2014

Shark Tank’s Barbara Corcoran: 4 Things Successful Entrepreneurs Do

BY LAURA ENTISFor all her success, Barbara Corcoran is no stranger to failure. She may be riding high at the moment — a star investor on ABC’s hit show Shark Tank with a $5 billion real estate business — but Corcoran is the first to admit that it took her awhile to get here.She doesn’t hide her succession of strikeouts; instead, she celebrates them, prominently advertising on her website that…

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The Company Turning Selfies Into Better-Fitting Bras
Apr

5

2014

The Company Turning Selfies Into Better-Fitting Bras

 BY LINDA LACINA Creativity has rebooted business. Discover how through this ongoing series featuring unique products, services and technologies, as well as the personalities who have turned their dreams into our realities. For women, finding a bra that fits properly has been an age-old dilemma. Now, the founders behind a new retail startup want to combine technology and smartphone photos to help make better-fitting bras.Here’s the issue: Women…

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The Company Turning Selfies Into Better-Fitting Bras
Apr

4

2014

The Company Turning Selfies Into Better-Fitting Bras

 BY LINDA LACINA Creativity has rebooted business. Discover how through this ongoing series featuring unique products, services and technologies, as well as the personalities who have turned their dreams into our realities. For women, finding a bra that fits properly has been an age-old dilemma. Now, the founders behind a new retail startup want to combine technology and smartphone photos to help make better-fitting bras.Here’s the issue: Women…

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Personal branding: 5 components to help you land a job
Apr

4

2014

Personal branding: 5 components to help you land a job

By: Ann IttoopDays after graduating from college, I landed a job at a PR agency and received a promotion to an executive level position within less than a year. While I owe a lot of my success to my Alma Mater, one thing that made all the difference was personal branding. Essentially, personal branding is how we market ourselves. It seems farfetched to consider marketing ourselves…

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Wellcome takes audiences back in time
Apr

4

2014

Wellcome takes audiences back in time

by Jennifer ChanGrey Hong Kong has created a movie-like campaign for Wellcome to establish its brand truth of heritage and strengthen emotional ties to customers.The 60 second TVC takes Wellcome back half a century, flashing back the sweet moment of how Bowie Wu met and his dream girl Helena Law in the 60s, with Fred Cheng and Sisley Choi (2013 Miss Hong Kong first runner-up) play…

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