Archive for


Mar

31

2014

Carlsberg captures the highs and lows of the Premier League

by Jennifer ChanWith the Premier League season coming to an end, key sponsor Carlsberg has partnered up with JWT and OMD to launch a digital campaign, spearhead by a TV commercial, a Facebook game and an interactive game on nowTV throughout April to mark the end of the game.Originally created by London-based creative firm Santo, “The Ride” features legendary footballers and guests on a rollercoaster –…

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Student Startup: Why College Is the Perfect Time to Launch a Business
Mar

31

2014

Student Startup: Why College Is the Perfect Time to Launch a Business

Image credit: Shutterstock BY JESSICA EKSTROM With college students stressing about exams, scrapping pennies to buy their weekly supply of ramen noodles and pulling all-nighters at the library, (while also trying to squeeze in a social life), starting a company may be the last thing on their minds. But it shouldn’t be.When I started my business Headbands of Hope in college, there were always reasons why I shouldn’t launch a company…

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Student Startup: Why College Is the Perfect Time to Launch a Business
Mar

31

2014

Student Startup: Why College Is the Perfect Time to Launch a Business

Image credit: Shutterstock With college students stressing about exams, scrapping pennies to buy their weekly supply of ramen noodles and pulling all-nighters at the library, (while also trying to squeeze in a social life), starting a company may be the last thing on their minds. But it shouldn’t be.When I started my business Headbands of Hope in college, there were always reasons why I shouldn’t launch a company at…

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The Habits of the World’s Smartest People (Infographic)
Mar

31

2014

The Habits of the World’s Smartest People (Infographic)

BY KATHLEEN DAVIS There is no one picture of intelligence, but many people with high IQs do tend to share some of the same habits — both good and bad. For example, according to research complied by Online-PHD-Programs.org, while those with high IQs tend to set goals and read avidly, they are also more likely to drink more heavily and suffer from anxiety.For more on the habits of…

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3 Strategies for Improving Your Facebook Ads
Mar

30

2014

3 Strategies for Improving Your Facebook Ads

  by Nicole FallonFacebook plays a large role in many businesses’ marketing strategies. Although business pages on the social networking site may have once been just a simple brand extension and a place where companies could connect with customers, it has become a dynamic advertising platform that can produce the same types of results as search engine optimization.“Before last year, Facebook was all about what happened on…

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The History of the Bitten Apple
Mar

30

2014

The History of the Bitten Apple

  The History of the Bitten Apple//The “bitten apple” is the logo of the well-known computer manufacturer Apple Inc. It is one of the easily recognizable logos in the whole wide world, a fitting symbol to the name of the company behind the picture. Here is one bite out of the apple’s history, to enlighten readers on how the logo sprang into existence.Newton: Apple’s First Image…

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Don’t Have Great Ideas? Work With Someone Who Does.
Mar

30

2014

Don’t Have Great Ideas? Work With Someone Who Does.

BY STEPHEN KEY I recently wrote about how desperate companies are for new ideas, with open innovation changing the game. But what if you’re not creative and don’t have any ideas? You can still take advantage of this enormous opportunity even if innovation isn’t your thing. How? By becoming a product scout. Talented product designers need help connecting their ideas to the companies who might want to buy…

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3 Free Tools for Creating Your Own Infographics
Mar

29

2014

3 Free Tools for Creating Your Own Infographics

  BY CYNTHIA BORIS One way to communicate a large sum of data and information is to create an infographic — a visual representation of a group of data points. Because they’re composed of images, you can see the information at a glance. In business, they’re commonly used to share information collected in a survey but they have many other uses. Business owners can use an infographic to compare…

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50 Signs You Might Be an Entrepreneur
Mar

28

2014

50 Signs You Might Be an Entrepreneur

Image credit: Shutterstock BY JOHN RAMPTON Entrepreneurs are a unique group of people. Not only do they think differently; they act differently. They draw on personality traits, habits and mind-sets to come up with ideas that straddle the line between insanity and genius. But just because you’re an original thinker and came up with an idea to replace gasoline in cars doesn’t mean you’re cut out to be an entrepreneur. If you…

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Why you shouldn’t cheap out on your creatives
Mar

28

2014

Why you shouldn’t cheap out on your creatives

 by Elizabeth LowWhile there are instances of brilliant low cost advertising, this one certainly wasn’t one of them.The Advertising Standards Authority of Singapore has come down on a tuition agency for likening students taking GCE O and A Levels to the experience of being crushed under a 4-tonne truck.Education Alive, a local tuition agency, had run a print ad titled: “Breaking news: Child trapped under 4 tonnes…

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