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The Chinese are not biting KFC’s new campaign
Feb

28

2014

The Chinese are not biting KFC’s new campaign

by Vivian ChongChina is the YUM Brands KFC’s largest market.It’s latest I Commit campaign is aimed to bring back customer loyalty after a year old report that claimed the franchise giant to have excessive antibiotic use by its suppliers.The KFC website on the mainland reads the slogan “Trust in every bite,” however, diners are not biting on the new advertisements.The public that were interviewed said that…

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Ella Koon on building a strong personal brand
Feb

26

2014

Ella Koon on building a strong personal brand

by Jennifer ChanElla Koon started her social media journey six years ago after posting a video of herself on YouTube.And now from photos to tweets and video content, the singer and actress connects with her fans on a level brands can only hope to achieve.With a collection of more than 1 million fans across Instagram, Weibo, Facebook and YouTube, she has crafted a cheerful personal image.Instead…

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Japan’s MicroAd ad exchange platform launched in PH
Feb

25

2014

Japan’s MicroAd ad exchange platform launched in PH

by Oliver BayaniMicroAd, a Japanese ad exchange platform, has opened an office in the Philippines to facilitate bidded buying and selling of online media advertising inventory in the country.The company has been running since 2007 and offers two proprietary services, a demand-side platform (DSP) called MicroAd Blade for advertisers and a supply-side platform (SSP) called MicroAd Funnel for publishers.MicroAdSEA Philippines will be led by Kosuke Sogo, CEO…

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LOOK If you can’t beat your rival, troll them
Feb

25

2014

LOOK If you can’t beat your rival, troll them

by Rezwana ManjurIt looks like mobile brands are having a field day trolling each other. One highly active party in the space is Nokia, which has been riding on the buzz around Samsung’s latest smartphone launch.Forgetting its own woes, here’s Nokia’s real-time marketing taunts for its rival.“Not the Same-sung,” reads its Twitter picture with a caption “Stand out from the crowd” .This isn’t the first time…

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Feb

24

2014

JOBS IN MALAYSIA FOR FOREIGNERS

Are there jobs for foreigners in Malaysia?Most foreigners in Malaysia who do not have a job wonder if there are jobs in Malaysia for foreigners. well there are!. Then why can’t i get one? some of you might think!There are some seasons why you can not get a job and some of them may include; not having the right permit to work( any one who…

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Here’s how you get your competitors to advertise for you
Feb

24

2014

Here’s how you get your competitors to advertise for you

by Rezwana ManjurGoing viral right now is a delivery ad with DHL’s name printed all across it. While a brilliant piece of work, DHL claims it has nothing to do with it.Here’s the story:The ad depicts several of DHL’s competitors including UPS being tricked into delivering large packages carrying bold red words stating “DHL is faster”. So if the signs were so huge, how did it…

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Carlsberg picks regional creative agency
Feb

23

2014

Carlsberg picks regional creative agency

by Rezwana ManjurCarlsberg has appointed JWT to handle its creative business in Malaysia, Singapore and Hong Kong after a three-way pitch.The three JWT offices will work with Carlsberg on a regional and local level.Carlsberg, which sponsors Liverpool, Arsenal and the Barclay’s Premier League called for creative ideas to leverage its football assets and connect with consumers in Malaysia, Singapore and Hong Kong.The pitch was led by…

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Good luck with your video game
Feb

22

2014

Good luck with your video game

 Astory about the founders of the social-networking website, Facebook was portrayed in a movie Directed by David Fincher and released September 24, 2010 (USA). Mark Zuckerberg is unquestionably a successful individual due to the incredibly significant technological innovations he kick started for Facebook.Good luck with your video game.Erica on FacebookMany of us forget that the only reason we have Facebook is because a girl from Boston University…

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If Every Company Solved Problems Like Facebook
Feb

21

2014

If Every Company Solved Problems Like Facebook

Int. McDonald’s Executive Boardroom – The CEO addresses a group of investorsCEOGreat news, Gentleman! We’ve just finalized our acquisition of TinyBurger!InvestorGreat! But…what exactly is TinyBurger?CEOIt’s a small burger chain very popular with the teen demographic. Many teens see them as a McDonald’s alternative in a lot of ways.InvestorPerfect! So how much did this little move cost us?CEOWell they’re a small team, only about 50 employees,…

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Pretty girl seeking a rich husband got a shocking Investment banker’s reply
Feb

20

2014

Pretty girl seeking a rich husband got a shocking Investment banker’s reply

 Not sure if a CEO has the time to reply to such things, but this is surely fun to read!lolA young and pretty lady posted this on a popular forum:Title: What should I do to marry a rich guy?I’m going to be honest of what I’m going to say here. I’m 25 this year. I’m very pretty, have style and good taste. I wish to…

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